Overview
Promotional campaigns are a great way to drive awareness and revenue. However, if your offer is oversubscribed or too successful, it can have a negative impact on your balance sheet.
Over-redemption insurance from Tokio Marine HCC can protect sponsors and marketers against an unexpected result of their promotion.
Best for
- Advertising agencies
- Marketers
- Retailers
- Sponsors / Brands
Highlights
- Ideal for "money back guarantee" offers or multi-purchase benefits
- Eliminates the financial risk associated with an effective business-building tool
- Increased costs of promotion are covered by the policy
Summary of coverage
Over-redemption insurance allows a marketer or sponsor to transfer the risk of a coupon or free product offer that is “too successful.” Sponsors and marketers often will distribute “money back guarantee" offers or multi-purchase benefits to increase awareness and sales of their products. This coverage allows marketers and sponsors to protect themselves against an unexpectedly high redemption rate of those coupons.
Documents & forms
Your team
Head office
401 Edgewater Place Drive, Suite 400
Wakefield, MA 01880
Related products
Prize Indemnity
Protects against financial risks by covering contingent prizes on behalf of sponsors or promoters.
Why choose Tokio Marine HCC?
Tokio Marine HCC is a leading specialty insurance group with offices in the United States, Mexico, the United Kingdom and Europe, transacting business in approximately 180 countries and underwriting more than 100 classes of specialty insurance.
More about us Financial strengthNot all products, coverages, or features may be available in all states. Restrictions, exclusions, limitations, and conditions apply and you should see your agent for more information. Certain products and services are provided through non-admitted insurance carriers and are not subject to certain State Guaranty Funds.