Image Protection

Tokio Marine HCC's image protection insurance helps ensure that your spokesperson's adverse actions won't have an adverse effect on your balance sheet. Image protection insurance can cover the cost of pulling products off shelves, changing packaging, re-shooting television commercials, cancelling adverting or running apology advertising. All these costs are irrecoverable without image protection insurance.


  • Limits up to $100 million are available and higher limits may be available upon request
  • Available worldwide

Target Insureds

  • Athletes
  • Coaches
  • Endorsement contracts
  • Spokespersons
  • Entertainers
  • Musicians

Summary of Coverage

Coverage provides a benefit when a spokesperson commits a crime or an act against public decency that has a negative impact on a company associated with the insured. The benefit is paid on an ascertained net loss basis to the policyholder to provide financial relief from the public relations expense of managing your company’s brand or image.

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Why Tokio Marine HCC?

Tokio Marine HCC is a leading specialty insurance group with offices in the United States, Mexico, the United Kingdom and Europe, transacting business in approximately 180 countries and underwriting more than 100 classes of specialty insurance. Our products and capabilities set the standard for the industry, and many of our almost 3,000 employees are industry-leading experts. Each of our highly entrepreneurial businesses are equipped to underwrite special situations, companies and individuals, and acts autonomously to deliver effective solutions. 
financial strength

Our financial strength ensures our clients will always be protected.

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holistic portfolio

Our holistic portfolio of products includes more than 100 classes of specialty insurance

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tokio marine

Tokio Marine HCC is part of Tokio Marine, a $37 billion company

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