Looking for a fresh, creative way to boost retail sales? Tokio Marine HCC has put together insured prize promotions specifically for the retail industry to help increase sales over a specified period of time.
Highlights
- Backed by insurance carrier (not just a prize contract)
- Shown to increase sales up to 30%
- Protects company's balance sheet from unnecessary liability
- Fast, in-house claims service
- Creative and budget-friendly
Target Insureds
- Auto dealers
- Electronics stores
- Furniture stores
- Jewelers
Summary of Coverage
Proven successful with many retail operations, retail promotions are a great way to boost promotional efforts and sales. Through weather promotions, sporting promotions and other exciting games of skill or chance, it is a simple way to get people talking about your brand. These types of promotions have been popular with jewelers, furniture stores, electronic stores and auto dealers, but can really be used by any type of retailer. All promotions are fully insured by a highly rated, financially sound insurance carrier.
We have other concepts and ideas for all kinds of retailers that we can provide more information and quotes on as well. Simply contact us for more information or for a quote.
Weather Promotions
If
it snows three inches on Christmas Day, or it reaches 100 degrees on
July 4th, or it rains one-half inch on Memorial Day, all your customers
get their purchases for free! These are just a few examples of the types
of weather promotions that we can customize for you. We can insure
against rain, snow, and minimum or maximum temperature on any date you
choose.
Sports Promotions
Your
home team winning the championship, opening kickoff returned for a
touchdown, back-to-back-to-back homeruns; these are some examples of the
types of sporting feats that we can insure against to offer your
customers a chance to get their purchases for free. Have an idea of your
own? Contact us and we’ll work with you to turn it into an insurable
promotion.
Games of skill or chance
For
jewelers, “The Perfect Diamond Game” consists of entry cards that would
be available for customers after they make a purchase. Customers have
the opportunity to fill out an entry card where they get to choose the
cut, color, clarity and carat weight of a diamond and if it matches the
preselected combination, they win! The prize could be a variety of
items, for example, cash, a trip or a diamond.
For auto dealers, the “Guess the Vehicle Identification Number (VIN)”
contest is appropriate. Each customer who makes a purchase gets an entry
card to guess the VIN number for another new car. If their entry
matches the preselected combination, they win the car!
