Weather can be used as a sales tool with promotion weather insurance by Tokio Marine HCC - Specialty Group. If the weather turns out as planned, profits soar. If the weather turns bad, stores are covered against huge losses. More importantly, they win the loyalty of both their customers and the community at large.
Summary of Coverage
Promotion weather insurance is designed to stimulate sales for many types of retailers and manufacturers. If a certain weather event happens on a predetermined day, consumers receive a full or partial refund on purchases made during the promotional period. The policy can insure against rain, snow or minimum / maximum temperature. Typical buyers of promotion weather insurance include jewelry stores, furniture stores, electronics stores and auto dealers, but many types of retailers have success with these types of insured promotions.
An example would be a jewelry store that runs a sales promotion from the day after Thanksgiving through December 15th and states that anyone who makes a purchase during the sales period would get a full refund on their purchase if it snows X amount on Christmas Day.