Provided by Professional Risks

Media and Advertising

Media is a creative industry and at TMHCC we understand how your business evolves as the creative world moves forward. We work with you to provide the coverage you need.

Tokio Marine HCC is a specialist in Media Errors & Omissions insurance, providing broad protection for businesses operating in reputation-driven, brand-sensitive industries.

In a sector where communication and public image are critical, even a minor error can lead to significant financial and reputational exposure. Our Media policy is designed to address allegations such as defamation, Intellectual Property (IP) infringement, breach of advertising regulations and contractual disputes, helping protect both our Insureds and their clients.

Our Media E&O policy is purpose-built for the Canadian market, to provide up-to-date coverage, written by experts and backed by a specialist underwriting team who understand the specific exposures associated with the Media market.

 

Summary of coverage

  • Limits of Liability of up to $20,000,000 available on both Standalone E&O and combined E&O/CGL basis
  • Coverage for up to 100% US exposure with Worldwide Jurisdiction cover available
  • Defence costs in addition to the Indemnity Limit as standard
  • 3rd Party Network Security and Privacy Liability as standard
  •  Withdrawal of content, Product disparagement and Breach of comparative advertising regulations costs
  • Cyber Coverage available, see full details HERE
  • Ability to package with D&O/EPL and other commercial insurances upon request
  • Excess layers considered

Target Media Clients include:

  • Authors
  • Advertising Agencies
  • Animators
  • Brand Development Consultants
  • Communications Consultants
  • Copywriters
  • Corporate Identity Consultants
  • Design of Printed Literature
  • Direct Marketing Consultants
  • Graphic Designers
  • Market Research Consultants
  • Marketing Consultants
  • Media Buyers / Planners
  • Podcasters
  • Public Relations Consultants
  • Sales Promotion Consultants
  • SEO and analytics Consultants
  • Social Media Consultants
  • Telemarketing
  • Youtubers / Influencers

Claims scenarios

Advertising:An advertisement featured a song with repetitive vocal sounds. The ad agency was warned by the Independent Broadcasting Authority that the advertisement was bordering on being unacceptable. Once finalised, the IBA decided that not enough was done to adapt the song. The client refused to pay the agency. Cost to insurers: $140,000.

Media buying: Advertising space was supposed to have been booked in the national press for a series of adverts for the Easter sale of a chain of retail stores. The bookings were made for the wrong 4-week period. The firm refused to pay for the media spend and also claimed financial loss for the loss in revenue from the sale. Cost to insurers: $185,000.

Direct mailing: Wrongly addressed mailings and incomplete mailing packs. Cost to insurers: $120,000.

Market research: A market researcher had their data encoded by a specialist firm who misinterpreted the instructions. The resulting report was not checked and the client made a claim for the delay and the cost of recoding the data. Cost to insurers: $35,000

Public relations: A PR firm involved in a campaign for a car manufacturer’s new marketing strategy on their new special service contract. The product was badged with a name that was subsequently found to have been used before by another car company. A claim for breach of copyright was made and the strategy had to be withdrawn. Cost to insurers: $250,000

Professional Risks Canada - Documents

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Tokio Marine HCC is a leading specialty insurance group with offices in the United States, Mexico, the United Kingdom and Europe, transacting business in approximately 180 countries and underwriting more than 100 classes of specialty insurance.

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